As if airport lounge access wasn’t luxurious enough (well, most of the time): Collinson International now ups the airport experience with Priority Pass Private, an invitation-only airport experience aimed at the top tier of global travellers.
What is Priority Pass Private?
This product marks a significant step up from the standard Priority Pass lounge experience, instead adding to the equation expedited check-in, private security and immigration processing, VIP terminal access, and chauffeured airside transfers straight to the aircraft door.
And it’s not available for purchase by individual travellers; Priority Pass Private is a corporate reward tool, one that private banks, wealth managers and other financial institutions will offer to their most valuable clients as a special perk, likely alongside other loyalty benefits.
Where is Priority Pass Private available?
Priority Pass Private’s rollout starts with more than 30 countries and 76 airports in Europe and the Middle East, touching major cities including London, Paris, Dubai, Zurich, Geneva, Singapore, Shanghai and Los Angeles. Each location gets its own aesthetic and dining programme…no templated lounge format here, and there’s an emphasis on quiet, design-led interiors that shield guests from typical terminal congestion.
The Europe and Middle East launch is described as only the first phase, with further international expansion planned as the product matures.
The company hopes to turn a traditionally stressful airport transit into something closer to a private, self-paced retreat, with check-in, security, lounge, and boarding all handled quietly, quickly, and with as little hassle as possible. Sounds like bliss to us!
Frequently Asked Questions: Priority Pass Private
It’s a new, ultra-premium airport experience from the company behind Priority Pass. It goes beyond standard lounge access to include private check-in, expedited security and immigration, VIP terminal areas, curated gourmet dining, and a chauffeured airside transfer straight to the aircraft.
No. It’s an invitation-only product. Rather than being sold directly to travellers, it’s offered through businesses such as private banks, wealth management firms, and other financial institutions, which provide it to their most valued clients as a premium reward.
The initial launch covers more than 30 countries and over 76 airports across Europe and the Middle East, including major cities like London, Paris, Dubai, Zurich, Geneva, Singapore, Shanghai, and Los Angeles. Further global expansion is planned beyond this first phase.
Rather than a one-size-fits-all lounge format, each location has its own distinct, design-led interior and dining offering, so the specific look, feel, and culinary experience will vary from airport to airport while maintaining the same core level of service.
Priority Pass Private is designed for businesses looking to reward high-net-worth customers, such as financial institutions and private banks. Companies interested in offering it would need to partner directly to make it part of their client rewards or loyalty proposition.
Find out more about Priority Pass Private, and read our guide to using the standard Priority Pass
But wait, there’s more…
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